Branding and Customer Journey



Branding and customer journey

  • Does your brand lack the strength to stand out in your category?
  • Do you feel like your brand doesn’t stand out?
  • Is your brand in need of a touch-up?
  • Is your brand and product in line with your customer’s expectations?

Understanding your client's interaction with your brand, products, and services - or lack thereof - is key to having a successful operation. We start by researching your market, identifying where the opportunities of standing out are, and designing branding, naming, and a graphic and conceptual identity that truly reflects the core of your company and attracts customers. Finally, we map your customer’s journey experience to determine contact points where you can intercept them and start building a relationship.

Why Basica:

Through Human-Centered Design we have created more than 400 brands and given them an identity fit for their market while also identifying the customer journey map and providing the means to create an interaction with them. We are Qualtrics partners.


  • Customized brand design process
  • Human-centered design approach
  • Customer journey mapping


  • Attract and retain customers with a compelling brand identity
  • Understand and meet the needs of your target audience
  • Improve customer satisfaction and loyalty
  • Increase sales and revenue by targeting the right audience with the right message
  • Use customer insights and analytics to inform marketing and business strategy.